Over half of the World´s population lives in cities. Despite the important problems they must face as a result of high growth, cities continue to be more the solution than the problem.

The biggest challenge in the 21st century is to find new urban models that change the logic which has generated some of the worst problems in cities.

Mobility has become one of the most important of those problems. We live in “heavy” cities when we should be living in “light” ones.

DIMAD and Madrid City Council, supported by the Business Forum for Madrid, call on all graphic designers to take part in the first open poster exhibition of MadridGráfica17 with the motto The Light City, an event to be held in September / October 2017.